{"id":114,"date":"2012-12-28T23:14:45","date_gmt":"2012-12-29T04:14:45","guid":{"rendered":"http:\/\/awgentry.com\/blog\/?p=114"},"modified":"2013-04-29T23:07:22","modified_gmt":"2013-04-30T03:07:22","slug":"get-your-brand-off-of-my-email-why-yourcompanytheirispcom-is-wrong","status":"publish","type":"post","link":"http:\/\/awgentry.com\/weblog\/get-your-brand-off-of-my-email-why-yourcompanytheirispcom-is-wrong\/","title":{"rendered":"Get Your Brand Off of My Email! Why \u201cyourcompany@theirISP.com\u201d is Wrong"},"content":{"rendered":"<p>We&#8217;ve all seen them: You ask a client business or <a class=\"zem_slink\" title=\"Service provider\" rel=\"wikipedia\" href=\"http:\/\/en.wikipedia.org\/wiki\/Service_provider\">service provider<\/a> to send you an email with information you need. Your mailbox gives you the &#8220;new message&#8221; notification, and it&#8217;s from <em>JoeFromBlueWidgets<\/em>@<em>thatbigISP.com<\/em>. They don&#8217;t have a website, or haven&#8217;t gotten around to buying an email plan to go with it. No big deal, right?<\/p>\n<p>What would you do if you sent a message to Google and they replied with <em>GoogleService32@otherISP.net?<\/em> They&#8217;d lose credibility and business immediately. Small companies are no different. <strong>It&#8217;s well worth the effort and cost to buy a domain along with an email account package. <\/strong>Many service providers offer this feature free with your domain or hosting. Even if you don&#8217;t yet want a website, it&#8217;s a good idea to buy the domain for the nominal yearly fee. This immediately gives you a better public brand, starts you on the way to building your online presence, and gives you a look of professionalism and business sensibility.<\/p>\n<p>Besides that, <strong>every email you send from a free or other<\/strong><strong> third-party <a class=\"zem_slink\" title=\"E-mail address\" rel=\"wikipedia\" href=\"http:\/\/en.wikipedia.org\/wiki\/E-mail_address\">email address<\/a> is a free advertisement for their company<\/strong>. When you send from Yahoo!, your letter is branded with their name more strongly than theirs. Do you plan to include a <em>&#8220;Brought to you by ABC Tool and Die&#8221;<\/em> message on your next flyer? Then why do you do it with your email address?<\/p>\n<p>If you&#8217;re working at <em>Blue Widgets, Inc<\/em>, which would you rather have as your email: <em>joesmith3@othercompany.net<\/em>, or <em>joe@bluewidgetsinc.com? <\/em>You be the judge; your customers certainly will.<\/p>\n<h6 class=\"zemanta-related-title\">Related articles by Zemanta<\/h6>\n<ul class=\"zemanta-article-ul\">\n<li class=\"zemanta-article-ul-li\"><a href=\"http:\/\/www.morevisibility.com\/seoblog\/managing-online-listings-and-accounts.html\">Managing Online Listings and Accounts<\/a> (morevisibility.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a href=\"http:\/\/www.johnchow.com\/8-email-deliverbility-tips-to-break-through-spam-filters\/\">8 Email Deliverbility Tips To Break Through Spam Filters<\/a> (johnchow.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a href=\"http:\/\/www.personalbrandingblog.com\/five-email-oversights-that-kill-your-brand\/\">Five Email Oversights That Kill Your Brand<\/a> (personalbrandingblog.com)<\/li>\n<\/ul>\n<div class=\"zemanta-pixie\"><img decoding=\"async\" class=\"zemanta-pixie-img\" src=\"http:\/\/img.zemanta.com\/pixy.gif?x-id=a7172a5f-5798-401e-9774-bd947abb7274\" alt=\"\" \/><span class=\"zem-script more-related pretty-attribution\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve all seen them: You ask a client business or service provider to send you an email with information you need. Your mailbox gives you the &#8220;new message&#8221; notification, and it&#8217;s from JoeFromBlueWidgets@thatbigISP.com. They don&#8217;t have a website, or haven&#8217;t gotten around to buying an email plan to go with it. No big deal, right?&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,17,23],"tags":[104,105,106,107],"class_list":["post-114","post","type-post","status-publish","format-standard","hentry","category-biz","category-geek","category-web","tag-email-accounts","tag-email-address","tag-online-branding","tag-web-customer-service"],"_links":{"self":[{"href":"http:\/\/awgentry.com\/weblog\/wp-json\/wp\/v2\/posts\/114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/awgentry.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/awgentry.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/awgentry.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/awgentry.com\/weblog\/wp-json\/wp\/v2\/comments?post=114"}],"version-history":[{"count":2,"href":"http:\/\/awgentry.com\/weblog\/wp-json\/wp\/v2\/posts\/114\/revisions"}],"predecessor-version":[{"id":1014,"href":"http:\/\/awgentry.com\/weblog\/wp-json\/wp\/v2\/posts\/114\/revisions\/1014"}],"wp:attachment":[{"href":"http:\/\/awgentry.com\/weblog\/wp-json\/wp\/v2\/media?parent=114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/awgentry.com\/weblog\/wp-json\/wp\/v2\/categories?post=114"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/awgentry.com\/weblog\/wp-json\/wp\/v2\/tags?post=114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}