{"id":53,"date":"2009-07-01T07:00:13","date_gmt":"2009-07-01T11:00:13","guid":{"rendered":"http:\/\/awgentry.com\/blog\/?p=53"},"modified":"2009-07-01T07:00:13","modified_gmt":"2009-07-01T11:00:13","slug":"newsletters-from-podunk","status":"publish","type":"post","link":"http:\/\/awgentry.com\/weblog\/newsletters-from-podunk\/","title":{"rendered":"Newsletters from Podunk"},"content":{"rendered":"<div class=\"zemanta-img zemanta-action-dragged\">\n<div style=\"width: 186px\" class=\"wp-caption alignright\"><a href=\"http:\/\/commons.wikipedia.org\/wiki\/File:Cash_register%2C_built_1904_in_Ohio.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" \" title=\"Cash registers built in 1904 in Ohio (USA) for...\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/8\/86\/Cash_register%2C_built_1904_in_Ohio.jpg\/300px-Cash_register%2C_built_1904_in_Ohio.jpg\" alt=\"Cash registers built in 1904 in Ohio (USA) for...\" width=\"180\" height=\"146\" \/><\/a><p class=\"wp-caption-text\">Image via Wikipedia<\/p><\/div>\n<\/div>\n<p>If you&#8217;re doing business in a small town, you may wonder why you should bother setting up a website at all. You&#8217;re too far away from the big city for crowds of people to come to you. What&#8217;s the use? Even aside from planning to move your business to a metropolis or selling your current products on your website, there are still many good reasons to get online. A major one is being able to <strong>talk to and get feedback from your customers<\/strong>.<\/p>\n<p><strong>Connect with Customers<br \/>\n<\/strong>What are the names of ten customers who visited your store this week? What&#8217;s the last product each one bought? What do they want to see coming to your store?\u00a0<strong>A website or other online presence can help you find answers to all of these questions.<\/strong><\/p>\n<p>One of the quickest and easiest ways to start connecting with your clients and leads is with a <a class=\"zem_slink\" title=\"Mailing list\" rel=\"wikipedia\" href=\"http:\/\/en.wikipedia.org\/wiki\/Mailing_list\">mailing list<\/a>. <strong>Email newsletters<\/strong> are a great way to keep in touch with your customers, put your brand at the front of their minds, and solidify your reputation as a helpful expert. Here are some ways to get them to sign up:<\/p>\n<ul>\n<li><strong>Online<br \/>\nFind an online mailing list service to handle the dirty work<\/strong> of keeping your list up-to-date, so you can focus on building quality content and running your business. Free and inexpensive services such as <a href=\"http:\/\/www.ymlp.com\">Your Mailing List Provider<\/a> are ideal for small businesses just starting out, and will work even when your customer list gets into the thousands. YMLP and others also offer a <strong><em>Subscribe<\/em> widget<\/strong>, allowing you to gather user signups from your website simply by pasting a chunk of <a class=\"zem_slink\" title=\"HTML\" rel=\"wikipedia\" href=\"http:\/\/en.wikipedia.org\/wiki\/HTML\">HTML<\/a> code.<\/li>\n<div class=\"sidebar\"><strong>Gas Card Winners <\/strong><\/p>\n<div class=\"zemanta-img zemanta-action-dragged\">\n<div style=\"width: 96px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/en.wikipedia.org\/wiki\/File:Ace_Hardware_Logo.svg\"><img loading=\"lazy\" decoding=\"async\" title=\"Ace Hardware logo\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/en\/thumb\/a\/ad\/Ace_Hardware_Logo.svg\/150px-Ace_Hardware_Logo.svg.png\" alt=\"Ace Hardware logo\" width=\"90\" height=\"60\" \/><\/a><p class=\"wp-caption-text\">Image via Wikipedia<\/p><\/div>\n<\/div>\n<p><em><span style=\"text-decoration: underline;\">Paitson Bros Ace Hardware<\/span> [sadly defunct now] <\/em>used contesting to good effect to gain hundreds of newsletter subscribers. Gas prices were running high, so they offered a $50 gas card to the winner of a prize drawing each month. They received a great number of entries from walk-ins alone, not to mention those who signed up online.<\/p>\n<\/div>\n<li><strong>At\u00a0the Checkout<\/strong><br \/>\n<strong>Put a sign-up sheet at your cash register or reception desk<\/strong>, and have your cashier\/receptionist ask each customer if they want to be added to the list. If there&#8217;s time, they may even be able to add the client&#8217;s data directly into the <a class=\"zem_slink\" title=\"Online database\" rel=\"wikipedia\" href=\"http:\/\/en.wikipedia.org\/wiki\/Online_database\">online database<\/a>. A second list can be available for those who don&#8217;t go through the checkout line or otherwise miss the front desk. The information gathered can be as little as the person&#8217;s name and email address, but it may help to also include their <em>zip code, department interests, <\/em>or other <em>targeting data<\/em>.<\/li>\n<li><strong>In-Store Promotions<br \/>\nLeads and customers alike will be drawn to a contest.<\/strong> Make it something worthwhile and relevant that people will get excited about, and set a date to pick a winner. Announcing the winner will also be another excuse for contacting everybody on your mailing list again.<\/li>\n<\/ul>\n<p>Whatever your approach, you need to <strong>find ways to (ethically) gather customer data<\/strong> and reach out to them, while offering every opportunity for them to reach you. Newsletter lists save you from constantly having to gain new clients and losing those you&#8217;ve courted &#8212; which are your best prospects in the first place.<\/p>\n<h6 class=\"zemanta-related-title\">Related articles by Zemanta<\/h6>\n<ul class=\"zemanta-article-ul\">\n<li class=\"zemanta-article-ul-li\"><a href=\"http:\/\/www.brighthub.com\/office\/entrepreneurs\/articles\/50291.aspx\">Managing Content and Delivery for Business Email Lists<\/a> (brighthub.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a href=\"http:\/\/web-traffic-pro.com\/2010\/07\/7-solutions-to-generate-profits-using-absolutely-nothing-more-than-your-email-list\/\">7 Solutions To Generate Profits Using Absolutely Nothing More Than Your Email List<\/a> (web-traffic-pro.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a href=\"http:\/\/www.entrepreneur.com\/marketing\/onlinemarketing\/article206264.html\">How to Build a High-Quality E-mail List<\/a> (entrepreneur.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a href=\"http:\/\/entrepreneurs.suite101.com\/article.cfm\/how-to-choose-email-list-management-software\">How To Choose Email List Management Software<\/a> (entrepreneurs.suite101.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a href=\"http:\/\/lazerpromotions.com\/blog\/general\/automating-your-business\">Automating Your Business<\/a> (lazerpromotions.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a href=\"http:\/\/www.slideshare.net\/jimcrew\/a-vivid-description-of-email-marketing\">A vivid description of email marketing<\/a> (slideshare.net)<\/li>\n<\/ul>\n<div class=\"zemanta-pixie\"><img decoding=\"async\" class=\"zemanta-pixie-img\" src=\"http:\/\/img.zemanta.com\/pixy.gif?x-id=897afd18-6390-437a-a982-3e92b89340ae\" alt=\"\" \/><span class=\"zem-script more-related pretty-attribution\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re doing business in a small town, you may wonder why you should bother setting up a website at all. You&#8217;re too far away from the big city for crowds of people to come to you. What&#8217;s the use? Even aside from planning to move your business to a metropolis or selling your current&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,17,9],"tags":[35,36,37,38],"class_list":["post-53","post","type-post","status-publish","format-standard","hentry","category-creative","category-geek","category-promo","tag-customer-feedback","tag-gathering-customer-data","tag-mailing-lists","tag-newsletter-services"],"_links":{"self":[{"href":"http:\/\/awgentry.com\/weblog\/wp-json\/wp\/v2\/posts\/53","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/awgentry.com\/weblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/awgentry.com\/weblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/awgentry.com\/weblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/awgentry.com\/weblog\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":0,"href":"http:\/\/awgentry.com\/weblog\/wp-json\/wp\/v2\/posts\/53\/revisions"}],"wp:attachment":[{"href":"http:\/\/awgentry.com\/weblog\/wp-json\/wp\/v2\/media?parent=53"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/awgentry.com\/weblog\/wp-json\/wp\/v2\/categories?post=53"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/awgentry.com\/weblog\/wp-json\/wp\/v2\/tags?post=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}