Social Media? Like, Befriending a Reporter?

As you’ve probably heard, social media (SM) is the newest rage in this Web 2.0 world. While the Web has long been more related to newspapers than conferences, countless social network services have revolutionized it. The Internet has moved from a broadcast medium to a social, community-driven one. Control of website content has largely been…

Putting a Face to Your Business

Question: What is Volvo’s favorite hobby? Do Rally’s restaurants like country music? What should you get the Nvidia company for their birthday? The fact is, businesses never actually connect with people — other people do. Socializing Employees WTHI News 10, a local TV station, uses Twitter through both a corporate news-headline account and reporter accounts…