Are you looking for a good way to explain a technical process or visual concept to your visitors? Need a way to show your client how to set up a Web service, do a graphic design technique, or understand a complex diagram? Use a screencast! It’s a video recording of everything you see and do…
Do you know the difference between a great domain name and a mediocre one? What do you do if your company name is taken? How about if you want to have a more general appeal than just your brand?
To write great copy, you must adhere to three principles: • It must be relevant. • It must be credible. • It must be as short as possible (not just short). Notice how the word “creative” is absent. People don’t have time for you to be cute, play tricks, or gimmick them. They want the…
If you’ve spent much time at all looking into promoting your website, you’ve probably seen terms such as “organic search engine optimization” and “keyword search marketing” come up from time to time. These are really each an entire specialty of their own, but this excerpt gives a bare-bones description and an argument why manipulating the…
Here are the elements I’d recommend to be a Web designer (as opposed to a Web programmer): -Learn the *design* aspect. There’s much more to making websites than throwing code together. Check out The Non-Designer’s Design Book or The Non-Designer’s Web Book for information on layout, typography, colors, and much more. -Get a decent grounding…
Blue Widgets, Inc was ready to begin their big push into the Web. They had secured bluewidgetsinc.com and built a decent site; now they were ready to get into other online services. They got the username bluewidgetsinc for Flickr, but it was taken on another site and they had to settle for widgetblue1. Then Bob…
Online Video Gaining Popularity According to Website Magazine (which, incidentally, offers a great free quarterly print version), online video is set to really take off in the coming months. Fifty percent of adults regularly watch video online, with video-sharing sites and social media being major referrers. Video advertising is coming into its own, as well.…
So you’re in charge of your organization’s mailing list, be it a company newsletter, messages about your website’s new articles, or something to keep your family posted on your activities. Here’s the first thing your readers might see: From: bluewidgetsconews@gmail.com To: 1@1.com, 2@2.com, 3@3.com, 4@4.com, … Subject: … Granted, you may have a riveting email…
Associated globally with the words “COmpany,” “COrporation” and “COmmerce” – the .CO domain is easy to recognize, simple to remember and flexible to use. And that makes it the perfect platform for today’s socially networked individuals, entrepreneurs and companies to create .COmmunities, share .COntent, and .COnnect, .COmmunicate and .COllaborate. ~COInternet.co You’re virtually looking at the proud…
What does attending a job fair have to do with Web business? Usually, not too much — but this company was an exception. Read on (and the first post) to learn about their proactive follow-up techniques. A few hours after I got the first text message from Widgetmakers, I checked my inbox and saw an…