Four Key Points for Picking the Perfect Domain Name

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Do you know the difference between a great domain name and a mediocre one? What do you do if your company name is taken? How about if you want to have a more general appeal than just your brand?

Website Magazine published an intriguing article for domainers — people who buy and sell domain names for profit. Their advice is still applicable if you’re only looking for that one perfect domain. Here are a few tips, excerpted from the article, for choosing a quality website address:

  • Is it short, simple, memorable and be spelled easily? It is crucial that you create or buy domain names that are easy to remember.
  • How many words does the domain consist of? The more words or abbreviations the less value it carries.
  • Determine the clarity of the domain name. Does it describe its content appropriately?
  • Finally, the domain’s attributes (link popularity, extension, length, presence of hyphens or numerals) all play a role in its value.
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Your website address should be the same as your username and personal addresses everywhere on the Web, so choose carefully. Use BustAName to find domain suggestions based on combinations of the keywords you provide. Then check out KnowEm to see what usernames are available across bunches of social media sites (Facebook, Twitter, etc).

Happy domain-hunting!

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