Image via Wikipedia

People are automatically drawn to interesting or beautiful photos, videos, and music. While most text looks largely the same and takes time to digest, multimedia brings instant recognition and appeal to one’s senses. Multimedia is essential to some websites such as those of music artists and film studios, but many others can also benefit. It often gives the viewer a far better sense of the author’s personality or the brand’s characteristics than any words can.

Image via Wikipedia

Besides these elements’ attractiveness in themselves, there are also Web promotion factors. Multimedia gives the creator more opportunities to promote their works on specialized media-sharing sites such as Flickr, Youtube, and the Last.fm music site. Online media consumption has been continually growing. There’s even evidence that a relevant video can appear at the top of Google searches more easily than a similar text-only website. All of these can effectively point the user to your main website hub, or vice-versa, enriching their experience and increasing your Web traffic.