Businesses Embrace(?) Social Media

Excerpt from Businesses to learn about social media Burlington Free Press; May 25, 2009 As social media forums evolve, they are quickly becoming an essential tool for business. But, social media gurus say, businesses need to learn to give up control over their message and participate in a dialogue with the public and online “influencers.”…

Tech-Savvy Reverse Mentors

Young adults these days seem like they were born with an iPhone in one hand and a Web-surfing laptop in the other, constantly Facebooking and texting. Just idle time-wasters, or tech-savvy business resources? The Harvard Business blog’s post, Let Gen Y Teach You Tech, stands solidly on the latter side: Once derided as sandboxes for…