What does a major corporation do on the Web that your mom-and-pop business doesn’t? Why do visitors flock to another small company’s site, while yours never gets any traffic? What do you need to do to make your online presence thriving and profitable?

These issues are at the core of any small business’ online marketing discussion — or at least they should be. The goal of this blog is to answer these very questions. I want you, the small-time business operator, to have a fighting chance against the business behemoths. Avoid the fate of countless mom-and-pop sites — ineffectiveness, stagnation, and demise — and enjoy the thrill of success with a well-planned, well-executed Internet marketing campaign.

In upcoming posts, you’ll discover how to:

• rank higher in search engines
• interact with your customers, leads, and online communities
• use blogs effectively for business
• monitor your website’s personality
• use social media marketing properly
• build website features without programming
• … and more

Let the advice herein help you go from zero to Web marketer, boom your online business, and translate that into real profits, be they financial, relational, or otherwise. Best success!

~Adam W. Gentry