I went to a job fair this week. What’s that have to do with Web business? Usually, not too much. This time, though, one company impressed me with their use of media automation. Instead of waiting for me to call them back, which would have been reasonable considering the number of people who came to event, they were proactive: They used technology to get back in touch with me, pique my interest, and nudge me into action.

The rep at the booth was the usual personable and knowledgable type, who casually asked for my resume’ at the end of our talk. I provided it, said goodbye, and went to the next company’s station. After I left, they apparently put my information into a database, then used it to follow up:

This afternoon I got a text message from a strange number. It read:

Adam, It was great seeing you at the Spring 2010 Career Fair! We look forward to speaking with you again soon — Your Friends at the WLP [Widgetmaker’s Leadership Program].

Hey, cool! They saved my info, popped my name in the message, and noted where they talked to me. Very interesting.

It wasn’t over yet: Come back in a few days for the rest of the story and how you can apply similar techniques.