So you’re in charge of your organization’s mailing list, be it a company newsletter, messages about your website’s new articles, or something to keep your family posted on your activities. Here’s the first thing your readers might see: From: bluewidgetsconews@gmail.com To: 1@1.com, 2@2.com, 3@3.com, 4@4.com, … Subject: … Granted, you may have a riveting email…
Picture a forklift with a really high mast, so that its forks are up about 25 feet in a warehouse. There’s a four-foot platform between the forks and the mast. See the little guy waaaaay up high on the platform, pulling boxes off of the pallets in the shelves? Yeah. That’s me at work. Hello…
True social media guru Kyle Lacy was kind enough to send me his new book, Twitter Marketing for Dummies, to review. This is the summary overview, the first installment in a series where I talk about said book and post some of the most interesting excerpts. Enjoy! When I hear “Twitter” and “marketing” in the…
[A] large number of Fortune 100 companies have embraced Twitter, but how well are they actually using it? A study released (PDF)… by Weber Shandwick says the answer is not very well, and that the majority of Fortune 100 companies don’t really get Twitter…. [Most] weren’t using Twitter effectively to engage their followers, weren’t tweeting…
Excerpt from Businesses to learn about social media Burlington Free Press; May 25, 2009 As social media forums evolve, they are quickly becoming an essential tool for business. But, social media gurus say, businesses need to learn to give up control over their message and participate in a dialogue with the public and online “influencers.”…
Excerpt from Should my company use Facebook, Twitter and social media? By Chip Hanna, Ft. Worth Business Press, May 25, 2009 It does your company no good to dive into social media without a solid strategy, with goals, guidelines and tactics. What is your ultimate goal? How are you going to achieve it? Who is…
As you’ve probably heard, social media (SM) is the newest rage in this Web 2.0 world. While the Web has long been more related to newspapers than conferences, countless social network services have revolutionized it. The Internet has moved from a broadcast medium to a social, community-driven one. Control of website content has largely been…
In The E-Myth Revisited, Michael Gerber summarized the three phases of any business: Infancy, Adolescence, and Maturity. Here’s the gist of each: Infancy: The business-owner is the business. Every aspect of the company is ran by its founder, including production work, marketing, business planning, and everything else. If the owner isn’t there, the business doesn’t exist. Adolescence:…
Question: What is Volvo’s favorite hobby? Do Rally’s restaurants like country music? What should you get the Nvidia company for their birthday? The fact is, businesses never actually connect with people — other people do. Socializing Employees WTHI News 10, a local TV station, uses Twitter through both a corporate news-headline account and reporter accounts…
Since this website is all about inspiration, I thought it’d be a good idea to tell you some of mine. My overarching Inspiration in life — at least the one I aspire toward — is that of my Lord and Savior, Jesus Christ. Without Him, life is meaningless. “What good will it be for a…