Image by Intersection Consulting via Flickr
Excerpt from Should my company use Facebook, Twitter and social media?
By Chip Hanna, Ft. Worth Business Press, May 25, 2009
It does your company no good to dive into social media without a solid strategy, with goals, guidelines and tactics. What is your ultimate goal? How are you going to achieve it? Who is going to run it? How are you going to respond to negative feedback? Do you have a crisis plan in place? These are all important questions to ask, and it’s important to find the right people help you navigate social media. In your search for social media experts, keep in mind that individuals and organizations that are already using social media will have a great head start over those that are not.
If you use social media, do you have a strategy? Do you have guidelines in place for what your employees can post? What’s your overall goal for using social media? Remember: “Make friends now, sell later.”
